Publication Design and Branding

THE TASK

Create a new design for the Migration Policy Institute’s collection of reports, policy briefs, and fact sheets.

THE CHALLENGE

Create a clean and long-lasting style that can be easily adapted to meet different needs and is quick to produce under short deadlines.

THE SOLUTION

Refreshing MPI’s core identity by complementing existing brand colors with new accents; introducing more white space, clean lines, and photography; embracing minimalism in tables, maps, and figures; devising new strategies to engage the scanning reader such as pull quotes and “call out boxes.”

Report Cover

Policy Brief & Fact Sheet Cover