MOMENTUM Share Fair
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Client
MOMENTUM Knowledge Accelerator
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Roles
Graphic design, branding
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Tools
Illustrator, InDesign
MOMENTUM is a five-year $800 million dollar USAID-funded suite of six projects working to improve voluntary family planning and maternal, newborn, and child health.
In July 2021, MOMENTUM held its first-ever virtual Share Fair, an event to bring together staff across all six projects, 36 countries, and 30 organizations. I was tasked with designing compelling branding that would signify the importance of the event to staff across the projects and USAID.
Logo
To start, the team wanted to create an event logo that would capture the spirit of the event and could be used to unify materials. They stressed the logo should suggest communication, collaboration, and knowledge exchange. Building upon MOMENTUM’s upbeat and energetic color palette, I created a logo using layered speech bubbles and abstract people made of rounded, comforting shapes.
Event Materials
I then designed a range of cohesive, branded event materials to set the Share Fair apart from an ordinary meeting.